VIRTUAL MEETUP

Innovate Legal Online:
How to Build and Maintain a Positive Online Reputation

Learn how to manage your online presence and reputation.

Keys to presenting your firm’s “best self” online

Join this online reputation-building session, as part of our virtual series of Innovate Legal July Meetups focused on personal development for legal professionals.

This meetup will feature a panel of legal and marketing professionals who will emphasize the importance of building and maintaining a positive online presence. The panelists will also offer advice on how to navigate testimonials, ratings, and recommendations as more components of the legal industry shift online.

From understanding how best to respond to reviews (both negative and positive) to exploring why developing an online brand is critical for obtaining new clients, this session will cover all aspects of online reputation-building for legal professionals—and it will cover the essentials of social media branding and ratings. Following the panel presentations, attendees will have the opportunity to participate in a live Q&A to delve deeper into the topics discussed.

Meetup Overview:

  • A virtual platform for learning and engagement among legal professionals
  • Hosted by Clio, featuring moderator Emma Raimi-Zlatic, Affinity Programs Manager at Clio, and panelists Chris Latshaw, Legal Specialist at BirdEye; Mitch Jackson, Senior Partner, Jackson & Wilson and founder of LegalMinds Mastermind
  • Duration: 75 Minutes (45 minutes of panel discussion + 30 minutes of Q&A)
  • Not approved for CLE Credit

Watch the replay of this Professional Development e-Meetup

Meet the Panel

Mitchell Jackson

Mitch Jackson| Senior Partner, Jackson & Wilson

In addition to Mitch Jackson being a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year,” he’s also one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge business/legal/marketing techniques at the Tony Robbins Business Mastery with his good friend, David Meerman Scott.

Mitch is the founder of the global LegalMinds Mastermind, and has written a new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” which was a #1 best seller on Amazon and top #1 new release in two separate categories. Mitch’s friends know of him as “The Streaming Lawyer” (live video) and you can stay connected at Streaming.Lawyer.

Chris Latshaw

Chris Latshaw| Legal Specialist, Birdeye

Chris Latshaw is the legal specialist at Birdeye. Chris helps law firms understand when to adapt, adopt, or prepare for the ongoing co-evolution of internet technology and firm management. His experience includes assisting GTE Directories in winning the Malcolm Baldrige National Quality Award and working in the digital space with Verizon and AT&T. Today he dedicates his time helping law firms with customer experience and online credibility.

Meet the Panel

Mitchell Jackson

Mitch Jackson | Senior Partner, Jackson & Wilson

In addition to Mitch Jackson being a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year,” he’s also one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge business/legal/marketing techniques at the Tony Robbins Business Mastery with his good friend, David Meerman Scott.

Mitch is the founder of the global LegalMinds Mastermind, and has written a new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” which was a #1 best seller on Amazon and top #1 new release in two separate categories. Mitch’s friends know of him as “The Streaming Lawyer” (live video) and you can stay connected at Streaming.Lawyer.

Chris Latshaw

Chris Latshaw | Legal Specialist, Birdeye

Chris Latshaw is the legal specialist at Birdeye. Chris helps law firms understand when to adapt, adopt, or prepare for the ongoing co-evolution of internet technology and firm management. His experience includes assisting GTE Directories in winning the Malcolm Baldrige National Quality Award and working in the digital space with Verizon and AT&T. Today he dedicates his time helping law firms with customer experience and online credibility.

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3rd panelist, to be announced soon  


Our panel

Joshua Lenon

Joshua Lenon | Lawyer in Residence, Clio

A New York-admitted attorney, Joshua provides legal scholarship to Clio on issues relating to technology, privacy, and lawyers’ ethical duties of competency.

Michelle Blankenship Jordan

Leon Carelli | Chief Technology Officer, Locks Law Firm

Leon Carelli manages varying forensic, eDiscovery, and information technology needs for Locks Law Firm. He also oversees the firm's litigation support department and coordinates projects involving data analytics.

William Large

William Large| Partner, Cara Stone

For more than 20 years, Large has litigated in federal and state courts throughout the United States on matters such as antitrust, environmental pollution, and securities. He served as a Member of Lead Counsel team and Chairman for the Plaintiffs’ Steering Committee Discovery Group during the Deepwater Horizon oil spill litigation.

Will Delgado

Will Delgado| Partner, Willenken Wilson Loh & Delgado LLP

Will’s practice focuses on intellectual property litigation, class actions, and complex business litigation. An expert in developing areas of law, Will frequently litigates and lectures on issues of first impression throughout the United States.

Hosted by

Emma Raimi Zlatic

Emma Raimi-Zlatic
Affinity Programs Manager, Clio

Having had nearly a decade of experience in tech and the legal field, Emma knows both the needs of companies and lawyers alike. She’s spoken on many occasions about law firm marketing, legal entrepreneurship, law firm growth, and cloud technology and security. Being a JD herself who previously founded her own attorney recruiting company, Emma is passionate about helping firms grow from the ground up, and knows firsthand the struggles involved in building a business.

Emma joined Clio in 2018 as a result of the acquisition of Lexicata, a legal-tech software company, and also worked in Silicon Valley for tech startups and for an international law firm previously. She can be reached at [email protected], and is based in Los Angeles, CA.

Clio is made by smart, creative people who want to help 21st century lawyers work better, smarter, faster.

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Doug Edmunds

Principal, DBE Technology Consulting

Clio helps me focus on what is important in my practice.

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So much great information. I want to implement it all.

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