Analyzing key marketing metrics allow firms to focus on tactics that are working and ultimately ensure a positive ROI. Likewise, by not properly tracking and evaluating their marketing efforts, law firms are wasting valuable time, resources, and money.
This guide will look at the essential key metrics that every law firm should be tracking:
- Where are the leads coming from?
- How are they converting?
- How much revenue are they generating?
- How much was spent on each marketing initiative?
- What is the ROI?
In today’s world, we have every opportunity to master the marketing spend but only if we understand marketing metrics. By taking charge of these key metrics, firms will be empowered to start making smarter and more decisive spending decisions.
Download our free legal marketing guide to learn how tracking your metrics is an integral part of a successful and growing practice.